A short working session built around the map of your market. We look at how H2 wins work today, walk the map, pick a first segment and sketch what the first 90 days of a real outbound channel look like for H2.
For Reg Hislop · Dan Reeves · Monday, November 2, 2026 · Working draft for discussion
From your site, "Our primary focus is compliance at all levels (billing, clinical, regulatory, litigation support)." The core offer is a virtual program built to current Medicare and accreditation requirements, with routine claim audits and regular education for staff and leadership.
Senior living (assisted living, memory care, independent living, life plan communities) and post-acute care (nursing homes, hospice, home health, inpatient rehab, long-term acute care).
"it's less about brick and mortar"Reg, on the podcast, Oct 27
You named cost as the biggest challenge, and care moving toward the home, "hospital at home and things like that."
The hospice and home health moratorium and what it does to deals (Oct 6). Medicare Advantage denials in skilled nursing (Sep 28). Special needs plans and Medicare Advantage growth (Oct 13).
Where have we got this wrong?
Firms like H2 are often hired right after something has happened to the operator, a survey finding, a claim review or a case. In that moment the operator calls whoever it already knows.
The firms that grow are known to the right people before that moment arrives.
Is that how it works for H2?
When a nursing home or an agency hires H2, what has usually just happened to them?
Where did your last three clients come from?
Who makes the first call, the administrator, the compliance officer, the CFO or counsel?
What is the usual first job, a claim audit, a program build or a litigation case?
You pick and choose your work. How much new work do you and Diane want this year?
| Group | Organizations in the US | Under 20 staff | 20 to 99 | 100 to 499 | 500 or more |
|---|---|---|---|---|---|
| Nursing homes and skilled nursing facilities | about 11,000 | about 2,900 | about 4,100 | about 2,900 | about 590 |
| Assisted living, memory care and life plan communities | about 19,000 | about 12,000 | about 4,600 | about 1,400 | about 720 |
| Home health agencies | about 28,000 | about 18,000 | about 7,000 | about 2,000 | about 760 |
| Hospice providers | no clean public count | ||||
| Inpatient rehabilitation and long-term acute care hospitals | no clean public count | ||||
Each count is a company, so an operator with twelve communities counts once. Multi-site operators tend to sit in the larger size bands.
Which group, which size band and which states? Single buildings, or operators with several sites?
US firm counts by industry code, banded deliberately and rounded, so a row's bands do not add exactly to its total. Built from public federal registries and H2's own website. The full map is at h2healthllc-map.enquirerconsulting.com.
Single buildings buy at the building. Multi-facility operators buy at the regional or corporate office.
Who signed H2's last few engagements, and who is the person you most want to be talking to?
Roles from the map of Oct 27, 2026, drawn from how each type of provider is organized.
Operators running several buildings want one program, one audit routine and one education plan across every site. The regional operations lead and the corporate compliance officer own that.
Agencies depend on clean claims. A routine claim audit gives the administrator and the revenue cycle director a concrete, low risk first step before a wider program.
General counsel and risk managers at post-acute operators feel the litigation exposure first. Your client alerts and newsletter give them a reason to stay in touch before a case arrives.
Pick one opening, one size band and a handful of states. The list of named signers is built for that segment, and nothing goes out until you have read the wording.
We build the channel around H2, run it and prove it live, then hand it over. The list, the wording and every conversation record belong to H2.
The conversations themselves, and the work that follows. Everything before the first call, finding the right people, writing, following up and booking, is taken off your desk.
Outreach for RW Martin, sent in its own team's names. Before that, two salespeople were prospecting by hand against a dominant competitor.
Outreach sent in a studio CEO's own name, with every message approved in writing. It worked from an account list first.
Outreach to hospital procurement and clinical engineering buyers for Innovative Radiology. Before that, their growth came from cold calling and manual email done in office hours.
Descriptions of the work only. No results are claimed on this page.
We book it before we finish today, at a morning time that suits you.